Lower Google Ads cost per click
Celerion · Campaign optimization and website improvements.
Strategy. Growth. Demand generation.
Clear positioning.
Stronger demand.
A marketer who can deliver both.
I’m Angela McPherson. I bring 20+ years of experience helping healthcare, life sciences and technology companies explain their value, reach the right buyers and give sales meaningful support.
I set the direction and lead the work across content, paid media, websites, search, email and automation. My experience includes reducing advertising costs, increasing organic engagement and building campaigns around complex offerings.
Healthcare · Life sciences · Technology · B2B
Selected results
Experience is useful.
Evidence is better.
More organic engaged sessions
Celerion · Month-over-month increase.
Healthcare decision-makers reached
Salient Health · Programs supporting brand positioning and sales conversations.
How I contribute
From the business goal
to the details that matter.
Make the offering clear.
I translate complex products and services into messaging buyers can understand and sales can use.
Build connected campaigns.
I bring paid media, content, search, email and sales enablement together around a defined audience and goal.
Stay close to performance.
I use campaign data to guide budget decisions, improve the work and identify what deserves attention next.
Creative portfolio
A closer look at the creative.
Explore brand identities, print materials and digital campaigns from across my work.
Career experience
Complex offerings.
Real marketing responsibility.
2025–Present
Marketing Manager · Salient Health
Lead marketing for a healthcare analytics company, with responsibility for brand positioning, integrated campaigns and sales enablement. Repositioned the brand around healthcare decision intelligence and developed guides, campaigns and sales materials to support that positioning. Built programs reaching more than 5,500 healthcare decision-makers and gave sales relevant content for prospect conversations.
2023–2025
Director, Digital Marketing · Celerion, Inc.
Reduced Google Ads cost per click by 35% and increased organic engaged sessions by 69% month over month through campaign optimization and website improvements. Led digital marketing and website modernization for a global clinical research organization serving pharmaceutical and biotechnology companies. Developed the company’s answer engine optimization strategy to strengthen visibility across traditional and AI-powered search.
2020–2026
Vice President, Marketing, Contract · The XK3 Agency
Led demand generation for B2B clients, owning channel planning, campaign execution and performance optimization across paid search, paid social, SEO and email. Used campaign data to guide budget decisions and identify opportunities for improvement. Built HubSpot automation and nurture programs to engage prospects and support sales follow-up.
2020–2023
Senior Demand Generation Manager · Waterfield Tech
Owned demand generation for enterprise contact center and customer experience software, building campaigns across paid media, account-based marketing, email, content, search and events. Partnered with sales, product marketing and solutions teams to address the priorities of IT, customer experience and operations buyers. Connected campaign planning with lead acquisition and pipeline goals.
2020
Digital Marketing Manager · Foster Caviness
Led digital marketing across the company’s website, social media, recruitment and direct-to-consumer channels. Built customer-facing programs that helped expand market reach and support sales growth. Strengthened the company’s digital presence to help customers discover its offerings and prospective employees learn about career opportunities.
2018–2020
Manager, Digital Communications and Online Strategy · ALG Senior
Led digital marketing and communications across a portfolio of senior living brands and communities, helping prospective residents and families explore their options. Managed paid search, lead generation, social media and website development to strengthen community awareness and engagement. Coordinated agency partners and maintained consistent messaging across brands while supporting the needs of individual communities.
Capabilities & tools
Broad experience.
Practical depth.
Marketing
Strategy and planning · Brand positioning · Demand generation · Integrated campaigns · Paid media · SEO and AEO · Content strategy · Email and lead nurture · Marketing automation · Website and conversion optimization · Account-based marketing · Analytics · Sales enablement
Technology
HubSpot · Salesforce · Pardot · GA4 · Google Ads · Search Console · LinkedIn Campaign Manager · Meta Ads Manager · SEMrush · Looker Studio · WordPress · Adobe Creative Suite · Canva · Excel · Smartsheet · Zapier · Make · n8n · ChatGPT · Claude · Perplexity
Education
Bachelor of Science, Business Marketing
Liberty University
Certifications
GURU Email Specialist, 2025 · Smartsheet, 2025 · Optimization & Testing Specialist, 2022 · HubSpot Digital Marketing, 2022
Let’s talk
What does your next
marketing hire need to solve?
If you’re hiring for a role that needs strategic thinking, strong execution and experience with complex offerings, I’d like to hear about it.
Lexington, North Carolina